Check out the SEO & SEM sessions in store for you. Bigger and better than ever, SMX East features the tactics you'll need to be a successful search marketer Search Engine Land on June 21, 2016 at 4:24 pm More Feed your obsession for SEO and SEM with cutting-edge search marketing tactics, available only at Search Engine Lands SMX East . Celebrating our 10th year, the largest search engine marketing conference on the East Coast returns September 2729 in New York City. The agenda is now available and is packed with 50+ sessions featuring proven tactics and best practices in search advertising,

In this method, you create one keyword per ad group, then tailor your ad text only to that keyword. Not only is this the easiest way to a perfect Quality Score, but it also generates a maximally personalized ad to your soon-to-be-customers search term. The biggest downfall with this method? Its a pain in the butt. Segmenting accounts into separate campaigns, let alone ad groups and landing pages, can drive a person crazy. Dynamic keyword insertion (DKI) allows you to create a fill in the blank area in your ad where your soon-to-be customers search term will appear bolded. Instead of showing

A civilization reading one of our messages could be billions of years ahead of us. If so, they will be vastly more powerful, and may not see us as any more valuable than we see bacteria." Are the aliens benign? Alien invasions of Earth are nothing new in sci-fi. One of the most famous examples is "War of the Worlds," an H.G. Wells 19th-century classic that was adapted into a Tom Cruise movie in 2005. In that film, aliens inexplicably begin bursting from underneath city pavement to incinerate humans. But some films portray aliens as benign, such as 1997's "Contact," based on a 1980s book written

(America by Air archive here . Submission guidelines here .) More Notes From The Atlantic Jonathan Rauch It happened graduallyand until the U.S. figures out how to treat the problem, it will only get worse. Its 2020, four years from now. The campaign is under way to succeed the president, who is retiring after a single wretched term. Voters are angrier than everat politicians, at compromisers, at the establishment. Congress and the White House seem incapable of working together on anything, even when their interests align. With lawmaking at a standstill, the presidents use of executive orders

Must be willing to work a flexible schedule which may include nights and weekends. POSITION RESPONSIBILITIES: Excellent at writing SEO headlines that increase page views and package content that improves engagement time on site. Package and promote breaking news. Publish video to syndication networks. Promote and distribute content on social media. Evaluate website traffic trends. Monitor major news websites, local and state news websites, blogs and social media for breaking news and trending topics. Produce unique, high-quality content to grow our digital product offerings. SKILL/EXPERIENCE

This satellite imagery is now used in other mapping solutions, such as the ubiquitous Google Maps, giving us theability to see the world from the comfort of our homes. Google's satellite imagery looks great, but as those in the tech world know, there is no such thing as "good enough". Better is always just around the corner, and today, the search giant announces that its imagery has been improved. "Landsat 8, which launched into orbit in 2013, is the newest sensor in the USGS/NASA Landsat Program -- superior to its predecessors in many ways. Landsat 8 captures images with greater detail, truer

You can do that via snail mail verification, phone verification, Google Search Console verification and more . But now, Google is testing a video verification method - where you do a video call with a Googler who will verify you really exist. There is a post about it in the Local Search Forums with a copy of the email sent to one local SEO: Were glad to inform you that your listing is eligible to be verified via a new method were exploring: Video Verification. Video Verification is an experimental method and youre under no obligation to try it, but we hope that you will (and that youll find

If you go from zero to 50 reviews in a week then an alarm is going to go off somewhere in Google and you could find yourself on the receiving end of a penalty. And you definitely dont want that. A better way is to just approach your best customers initially and ask for a review. The chances are you know them well and theyre usually happy to oblige one of their favorite suppliers. Then once youve got a few you just need to stay ahead of the pack by getting into the habit of asking for reviews. Whens the best time to ask? When youve got a happy smiling customer in front of you. Related: How Online

Traffic information will be more visible with its new cleaner look. The map comes with an improved color palette to keep it more appealing. Orange and yellow are the colors given for freeways and highways respectively, while schools are given in gray and hospitals in beige. Parks will be highlighted in green and water-bodies in blue color. Visual focus will appear in red shades, man-made surrounding will appear in yellow to orange, natural features will be in green shades. Google maps will have orange shaded areas to mark areas of interest. Users can zoom in to these areas to find more details.

"The real estate business is about trust and relationships, and it starts with brokers and agents," said Keith Krach, chairman and CEO, DocuSign. "At DocuSign, we are manically focused on providing real estate professionals with the most available, secure, and easy to use platform in the industry. This has been vitally important to us from the beginning and we will continue to put brokers and agents at the center of the transaction." The company will showcase DocuSign Transaction Rooms at Inman Connect the only digital platform finalist in Inman's Innovator of the Year awards with winners to